Sports Dynamics has identified a lucrative, untapped niche within the sports industry. Our business model is based on the power of sport to mobilise fans and fan behaviour. Most sports clubs have failed to adequately understand and hence fully monetise their fan base.
TUFF President Simon Whittle & Sports Dynamics CEO Mr Phillip Dimitrov agree on terms to expand Sports Dynamics across the UK, Europe & USA.
Our approach applies to all sports franchises, be it soccer, football, hockey, basketball, cricket, rugby or any other team sport where a large fan following can be monetised.
LOW RISK INVESTMENT VEHICLE CAPABLE OF ATTRACTING INSTITUTIONAL INVESTORS.
Our approach and technology introduce a novel revenue stream that can effectively double a club’s revenue potential, considerably increasing the club’s revenue-generating capacity and, in turn, the overall club valuation.
We provide the technology through which fan spending patterns can shift towards our partners and away from their competition.
Sports Dynamics monetises a team’s fan base by introducing a team currency and loyalty card. Our approach creates a long-term bond with customers, taking advantage of emotion as a driving factor – a holding factor lacking in all traditional loyalty programs.
TUFF Football is delighted to announce our new and exciting partnership with the game-changing Sports Dynamics loyalty programme, where we will be rolling out affiliate revenue share partnerships with the top-flight clubs in the Premiership, Championship, League 1, League 2 and top-flight clubs all across Europe. To find out more, please contact us below.
Most clubs in Premier leagues in developed countries have a domestic fan base of 2-3 million fans. By conservative estimates, monetising just one such team with one-third of its fan base, we can redirect $10B worth of disposable income annually. At an average 3% commission, Sports Dynamics can generate over $300 million of revenue for a club annually.
SPORTS DYNAMICS facilitates a simple, profitable and transparent relationship between sports clubs and consumer chains. Sports Dynamics is responsible for collecting all partner revenue and clearing all ticket and merchandise purchases made through the sports currency to the client/sports club with a negotiated 10% discount and 45-day lead time.
Consumer-facing businesses such as supermarket chains, electric/gas companies, telecommunications operators, internet service providers, betting companies, cable tv, fast food chains, pharmacies, clothing and apparel, and consumer electronics face fierce competition and difficulty differentiating their products in a market full of similar offers.
A common thread shared by all the above-mentioned is that they offer the same product or service at comparable prices. These companies invest millions in advertising to acquire new customers, maintain market share, and reduce customer churn.
Our approach creates a long-term bond with customers, taking advantage of emotion as a driving factor – a holding factor lacking in all traditional loyalty programs. Each dollar spent in the partner’s place of business is transparent, verifiable, and accounted for, hence, the club can get a better deal and take a larger cut of the revenue it has helped generate for the sponsor. Fans earn rewards and get to support their favourite team.
The sponsor/partner can verify the value created and is more likely to return next season.
Football (or soccer) has drastically evolved since its creation in the 17th century. From implementing fixed rules to the inclusion of technology, the beautiful game has undergone many changes until reaching its current position in the modern era. However, the biggest change is arguably how it has evolved into a business over a sport.
For more information regarding collaborating with Sports Dynamics, please contact us today, and a member of our executive board will be happy to assist you further.
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TUFF INVESTMENTS